Rideshare big Uber has retained Omnicom Media as its international company of report in most main markets, in accordance with a press launch.
Omnicom Media confirmed it should proceed to supervise media planning and shopping for for Uber throughout North America, Europe, the Middle East, Africa, and Latin America, with PHD because the core company supporting the enterprise.
The renewed settlement additionally expands the holding firm’s remit in Brazil and provides Uber’s sports activities advertising and marketing enterprise to Omnicom Media’s scope.
The pitch passed off all through the second quarter of 2026, and each Omnicom and WPP participated.
WPP confirmed it should proceed to handle Uber’s media enterprise throughout Asia-Pacific, the place it spends roughly $136 million on advertisements yearly, per COMvergence knowledge.