The Interactive Advertising Bureau is gearing up for considered one of its most important Annual Leadership Meeting summits ever.
Today, the commerce group launched an agenda that includes Kevin Bacon, Nissan U.S. CMO Allyson Witherspoon, creator Remi Bader, and Bozoma Saint John, an entrepreneur, co-host of On Brand with Jimmy Fallon, and star of Real Housewives of Beverly Hills.
The agenda, which could be seen in full under, displays an period during which expertise, celebrities, influencers, and tradition collide to rework client conduct and the way entrepreneurs and publishers should react to capitalize on these altering habits.
“We’ve entered an era where AI agents, not just consumers, will be making the decisions: not just about what to buy, but what messages are worthy of a consumer’s attention,” IAB CEO David Cohen instructed ADWEEK. “Our industry has invested billions learning how to persuade humans. But if we’re honest, we don’t have a good sense about how to persuade AI yet.”
The trade, he mentioned, has tailored to algorithmic change earlier than and could have to take action once more, with larger pace and scale than ever earlier than.
And as company-to-consumer interplay turns into much more ephemeral, thanks partly to AI, it’ll develop into much more tough for manufacturers and publishers to know whether or not their actions are driving outcomes.
“This year is about enabling buyers and sellers to transact on shared, accountable standards—not just impressions or clicks, but real business outcomes,” Cohen mentioned.
IAB ALM hopes to assist entrepreneurs make sense of that rising complexity.
Check out the total roster of presenters at IAB ALM 2026 under:
- Kevin Bacon, director, award-winning actor, musician, and philanthropist
- Zack Kass, international AI advisor
- Remi Bader, creator and entrepreneur
- Allyson Witherspoon, CMO, Nissan U.S.
- Bozoma Saint John, award-winning marketer, On Brand with Jimmy Fallon co-host, and The Real Housewives of Beverly Hills star
- Jamie Auslander, svp of analysis, measurement, and analytics, Infillion
- Jonathan Halvorson, chief digital and advertising and marketing officer, Kenvue
- Jennifer Brown, head of U.S. influencer advertising and marketing and expertise partnerships, SHEIN
- Keri Degroote, svp gross sales, analysis, and analytics, SiriusXM Media
- Radhika Duggal, vp, CMO, Major League Soccer
- Jeremi Gorman, CRO of Fanatics Advertising, Fanatics
- Jesser, creator and founder, Bucketsquad
- Marie Lee, CMO, Princess Cruises
- Keith Lehman, international director, digital commerce advertising and marketing and retail media, Colgate-Palmolive
- Austin Leonard, gm of DG Media Network, Dollar General
- Abi Subramanian, group vp of loyalty, Walgreens Advertising Group and Owned Asset Monetization, Walgreens
- Kendall Toole, health teacher, content material creator, way of life entrepreneur, and psychological well being advocate
- Gabi Viljoen, vp and head of ecommerce, Nestlé Health Science U.S.
- Heidi Zak, cofounder and CEO, ThirdLove