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Dubai Media Council commences Media Knowledge Exchange Programme with go to to Japan

DUBAI, fifteenth November, 2024 (WAM) — The Dubai Media Council (DMC) has commenced its Media Knowledge Exchange Programme with a go to to Japan targeted on fostering collaboration and sharing media experience and finest practices.

The five-day go to aimed to discover Japan’s superior media panorama, technological improvements, thriving gaming trade, animation sector, and media schooling frameworks.
Led by Nehal Badri, Secretary General of the Dubai Media Council, the Council’s delegation engaged with 22 main Japanese organisations and establishments throughout the go to.

The conferences replicate the Council’s broader dedication to forging nearer connections with international locations worldwide, adopting finest practices that may promote media sector progress and reinforcing Dubai’s rising standing as an innovation-driven international media hub.
Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, stated that the Media Knowledge Exchange Programme seeks to advertise partnerships and share data that may drive progress, innovation, worth creation and expertise consistent with the imaginative and prescient of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, to boost Dubai’s management within the international media trade.
“The first in a series of engagements forming part of the Programme, the visit to Japan was an opportunity to gain a deeper understanding of how the country’s innovative media ecosystems leverage technology and creativity to advance industry development. Our efforts to exchange best practices and gain insights on innovative frameworks from advanced media environments such as Japan reflect our dedication to building a dynamic media landscape in Dubai that matches the best in the world. This mission is part of our wider strategy to develop cooperation that promotes sustainable growth in the media sector,” she stated
The DMC delegation’s engagement included visits to main Japanese media firms, outstanding universities, and influential trade gamers. Meetings spanned numerous areas together with superior media expertise, gaming, animation, movie and TV manufacturing, and authorities initiatives.

The delegation mentioned leisure and toy trade developments with Bandai Namco, the world’s second largest toy firm by income.

The delegation additionally met with the Tokyo Broadcasting System (TBS), a serious broadcasting community recognized for its revolutionary content material; the distinguished International Professional University of Technology and Professional Institute of International Fashion, each housed throughout the iconic Cocoon Tower in Tokyo; and Uni Japan, the organisers of the Tokyo International Film Festival (TIFF) and TIFFCOM, Asia’s main content material market.

Discussions with Uni Japan targeted on profitable movie festivals, content material advertising methods and assist for filmmakers.
Other organisations that the delegation engaged with included TV Asahi, famend for its globally standard tv productions; Shibuya Startup Support, which assists startups in launching and rising their companies; Shochiku, considered one of Japan’s Big Four movie studios; and the Japan External Trade Organisation (JETRO) to advertise worldwide commerce engagement and partnerships.
The go to sought to advance Dubai Media Council’s goal to reinforce Dubai’s media ecosystem, significantly its gaming sector, aligning with the Dubai Program for Gaming 2033 not too long ago launched by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai.
The Council’s delegation mentioned gaming expertise and trade innovation with Sega Corporation, one of many world’s largest video gaming firms; Square Enix, a Japanese online game and publishing firm finest recognized for its console role-playing sport franchises; and Gree, a world main free-to-play cellular video games developer.

Nehal Badri, Secretary General of the Dubai Media Council, stated: “Dubai Media Council is committed to fostering a culture of continuous knowledge exchange and global collaboration to drive the evolution of Dubai’s media landscape. Our engagements in Japan have provided us with invaluable insights that will contribute to our strategies and initiatives. By studying cutting-edge practices in leading media markets, we seek to further refine our approaches to enhancing content excellence, talent development, and advanced technology integration in Dubai’s media sector. The outcomes of the Media Knowledge Exchange Programme will help us build a dynamic media ecosystem in Dubai that not only reflects global industry excellence but also supports the emirate’s development journey. We will be working to translating our learnings into actionable steps that will support our initiatives to transform the local and regional media landscape.”
Future collaborations
The engagement highlighted the potential to strengthen Dubai’s media panorama with revolutionary approaches within the Japanese trade and revealed alternatives for collaboration in media manufacturing, expertise change, and the combination of cutting-edge media expertise. Furthermore, it positioned Dubai as a sexy strategic companion for Japanese media firms looking for to develop their presence within the Middle East.
This Media Knowledge Exchange Programme is a key milestone within the Dubai Media Council’s mission to develop Dubai’s media sector and consolidate its emergence as a worldwide vacation spot for media enterprise, expertise, innovation and funding.

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