TOKYO, Feb 05 (News On Japan) –
In an revolutionary strategy to growth, fast-food chain Burger King is ready to launch the “Let’s Build Burger King” marketing campaign, inviting the general public to help in figuring out vacant properties appropriate for brand spanking new shops. Contributors whose solutions result in a brand new retailer can be rewarded with 100,000 yen.
Originating from the United States, Burger King is famend for its flame-grilled 100% beef patties, providing burgers which might be notably bigger than the common. The chain, which as soon as exited Japan in 2001 attributable to fierce value competitors, made a triumphant return in 2007. It has been on a speedy growth spree, opening over 30 new shops yearly up to now three years by capitalizing on areas beforehand occupied by opponents corresponding to McDonald’s.
Visitors to Burger King are notably drawn to the chain’s substantial choices, with common patrons expressing excessive satisfaction with the standard and measurement of the meals. The newest addition to their menu, the “Great King Yeti The One Pounder,” that includes 4 beef patties, underscores Burger King’s dedication to providing hardy meals.
The “Let’s Build Burger King” marketing campaign stems from the challenges in finding appropriate properties for brand spanking new shops. BKJP Holdings’ Yuta Noda explains the objective is to triple the variety of shops to about 600 nationwide inside 4 years. Ideal areas are these with good entry, no matter being in city or suburban areas, with a desire for ground-floor properties starting from 40 to 65 tsubos (approx. 132 to 214 sq. meters).
The marketing campaign kicks off at 1 PM on February fifth, inviting everybody throughout the nation to contribute to Burger King’s growth by offering leads on potential new retailer areas.
Source: MBS NEWS