“The big thing is it’s going to be across America. No matter where that order is going to be placed from, we are committed to delivering to almost every single place in America,” Tantardini stated, noting that the corporate was lining up farms to work with on the stunt, with customers even studying concerning the particular farm their chips come from.
In addition, Lay’s is planning to have enjoyable surprises on the best way because it delivers its chips, with Tantardini saying even he could also be delivering a bag.
“It’s not a one-month push. This is a multi-year plan. And beyond this plan, this is also a super sport year. So American football is the No. 1 sport in America, but it’s also soccer arriving to the U.S. later on the year, and we’re going to be the sponsors of the FIFA World Cup,” Tantardini stated. “So expect more from this team for those special moments of the year.”