New Delhi [India], August 4 (ANI): VI-JOHN has strengthened its grooming portfolio with a cushty, value-driven shaving resolution for the mass market.
Reinforcing its dedication to creating high quality grooming accessible to a wider base of customers, VI-JOHN has introduced the launch of the VI-JOHN Shave Pro Twin Blade Razor, an reasonably priced shaving resolution designed to ship a clean, comfy, and dependable shaving expertise for the mass Indian market. Priced at simply 20, the razor goals to bridge the hole between low-cost disposable razors and premium multi-blade programs by providing improved shaving efficiency at an accessible worth level.
The launch marks VI-JOHN’s strategic entry into the reasonably priced razor class because the model continues to strengthen its presence throughout the broader males’s grooming ecosystem. Building on its robust legacy in shaving preparations and grooming merchandise, the corporate goals to make upgraded shaving experiences accessible to customers throughout city, semi-urban, and rural India.
Speaking on the launch, Ashutosh Chaudharie, GM Marketing, VI-JOHN Group, stated, ‘At VI-JOHN, we’ve got all the time believed that high quality grooming ought to be accessible to each shopper. Shaving is an on a regular basis ritual for hundreds of thousands of Indian males, and we noticed a chance to introduce a product that delivers each consolation and worth. With the launch of the VI-JOHN Shave Pro Twin Blade Razor, we purpose to supply customers a dependable grooming resolution that mixes high quality, efficiency, and affordability. This launch additionally displays our bigger imaginative and prescient of democratising high quality grooming and increasing VI-JOHN’s presence throughout the shaving ecosystem.’
The razor options two tremendous sharp Japanese blades designed to offer a more in-depth and extra exact shave with minimal effort. It additionally consists of an Aloe Vera lubrication strip that helps soothe the pores and skin, enhance glide, and cut back irritation throughout shaving. Additionally, the razor’s longer ergonomic deal with gives higher grip and management, enhancing stability and serving to minimise the chance of nicks and cuts throughout on a regular basis use.
The product has been developed protecting Indian grooming habits and shopper preferences in thoughts, the place affordability, comfort, and dependable efficiency stay key buy drivers. With a big proportion of customers nonetheless counting on fundamental shaving options, VI-JOHN recognized a robust alternative to introduce a better-quality razor that balances consolation, efficiency, and worth.
India’s grooming market continues to see rising demand for reasonably priced but efficient grooming merchandise, significantly throughout Tier 2, Tier 3, and rural markets the place grooming consciousness and aspirations are steadily rising. With practically 65% of India’s inhabitants residing in semi-urban and rural areas.
With the launch of Shave Pro, VI-JOHN continues to strengthen its dedication to delivering reasonably priced, dependable, and accessible grooming options for Indian customers. (ANI)