VI-JOHN launches Rs 20 twin-blade razor, eyes mass-market customers

New Delhi [India], October 7 (ANI): Personal care model VI-JOHN has launched its Shave Pro Twin Blade Razor at Rs 20, increasing its presence in India’s reasonably priced grooming section because it appears to focus on mass-market customers.

According to an organization launch, the launch is a part of VI-JOHN’s efforts to broaden its males’s grooming portfolio past shaving preparations and different grooming merchandise, with the corporate focusing on customers throughout city, semi-urban and rural markets.

“VI-JOHN has announced the launch of the VI-JOHN Shave Pro Twin Blade Razor, an affordable shaving solution designed to deliver a smooth, comfortable, and reliable shaving experience for the mass Indian market. Priced at just Rs 20, the razor aims to bridge the gap between low-cost disposable razors and premium multi-blade systems by offering improved shaving performance at an accessible price point,” the discharge stated. 

As per the discharge, the razor options two super-sharp Japanese blades and in addition consists of an Aloe Vera lubrication strip.  It additionally incorporates a longer ergonomic deal with designed to offer higher grip and management whereas shaving.

“The product has been developed keeping Indian grooming habits and consumer preferences in mind, where affordability, convenience, and reliable performance remain key purchase drivers,” the corporate additional added. 

VI-JOHN is focusing on customers who at the moment depend on fundamental shaving merchandise with the brand new providing.

Commenting on the event, Ashutosh Chaudharie, GM Marketing, VI-JOHN Group, stated, “At VI-JOHN, we have always believed that quality grooming should be accessible to every consumer. Shaving is an everyday ritual for millions of Indian men, and we saw an opportunity to introduce a product that delivers both comfort and value.” 

“With the launch of the VI-JOHN Shave Pro Twin Blade Razor, we aim to offer consumers a reliable grooming solution that combines quality, performance, and affordability. This launch also reflects our larger vision of democratising quality grooming and expanding VI-JOHN’s presence across the shaving ecosystem,” he additional added. (ANI)