PNN
Mumbai (Maharashtra) [India], August 29: Founded in 1961 and working in roughly 80 international locations and areas underneath the philosophy ‘Aiming at realizing the cohesive society’ Unicharm is the world’s tenth largest and Japan’s No. 1 pet care firm. It entered pet care in 1986, providing a novel ‘complete care’ method throughout vitamin and hygiene.
Globally, Silver Spoon is Unicharm’s flagship feline vitamin model and Japan’s No.1 cat meals. Since its debut within the Japanese market, Silver Spoon has persistently dominated the connoisseur cat meals section, incomes a status for distinctive palatability, real-seafood recipes and rigorous, trade main high quality requirements. Today the model’s attain extends throughout Asia, together with markets equivalent to Thailand, Indonesia and Vietnam- and now India.
The Legend of Silver Spoon
The model attracts its title from the European custom of gifting a silver spoon to a new child – a want for a lifetime of well being and abundance. Rooted within the Japanese perception that cats are our kids (Wagako), Silver Spoon is designed to be a day by day present of affection, not simply sustenance.
Why India, Why Now
India’s pet care market is projected to nearly double by 2030, pushed by rising incomes, urbanisation and the ‘humanisation of pets.’ Cats, ideally suited to residence residing are among the many fastest-growing, but underserved, segments. The launch marks Unicharm’s first foray into the Indian pet care class in July 2026 with Mumbai, extending a portfolio that has already made the corporate one in all India’s most trusted names in child, female and wellness care.
The India rollout begins in Mumbai, the lead launch market and can develop nationwide over the approaching months throughout trendy commerce, e-commerce, fast commerce, pet specialty shops and veterinary channels.
The Portfolio
The India vary brings collectively 3 ways to pamper a cat: Silver Spoon moist meals pouches in wealthy gravy and jelly textures, Lickyyy creamy treats made for hand-fed bonding moments, and Ezi-Lock Odour Cat litter for a brisker, cleaner dwelling. It is crafted with 100% actual seafood substances, and the umami flavour cats instinctively love, made to Japanese high quality requirements with no synthetic colors or flavours. Silver Spoon turns on a regular basis meals right into a day by day present of affection, whereas Ezi-Lock Odour Cat litter with it is trademarked Rapid-Solid Technology, retains litter packing containers recent with quick clumping for simple scooping and long-lasting odour management designed for Indian houses. Together, they provide cat mother and father a whole strategy to nourish, bond with and look after the pets they deal with as household.
Leadership
‘Leveraging our world experience, we’re coming into India with one ambition, probably the most scrumptious meals and cleanest toiletries for pets and their house owners. Together, we need to make Unicharm India’s subsequent cat care favorite.’ – Yuji Ikeda, Managing Director & Country President, Unicharm India
‘India’s cat mother and father deserve the perfect, and our job is to make Silver Spoon and Ezi-Lock Odour simple to seek out and love, from neighbourhood pet shops to on-line. Starting in Mumbai, we’re constructing sturdy partnerships throughout each channel to develop this class hand in hand with our retail companions nationwide.’ – Ashish Verma, Executive Director, Unicharm India
‘Through Silver Spoon, we need to remodel on a regular basis meals into a present stuffed with love. Our cats are our kids, they usually deserve the perfect.’ – Bhoomica Middha, Senior Brand Manager, Pet Care, Unicharm India
The Road Ahead
From Mumbai, Unicharm India will section into additional metros, broaden variants and pack codecs, and deepen omnichannel distribution, constructing a long-lasting premium pet care franchise. ‘Let’s make a lovely world for our pets, collectively.’
About Unicharm: Founded in 1961 (Tokyo; TOKYO: 8113), Unicharm is a world private and pet care chief in ~80 international locations. Its flagship Silver Spoon is Japan’s No.1 cat meals. In India, Unicharm India Private Limited leads child, female care and Wellness care- dwelling to MamyPoko, Sofy and Lifree, now brings Silver Spoon and Ezi-Lock Odour to Indian cat mother and father.
Media Contact: Unicharm India Pet Care Marketing
Instagram: Silverspoon India
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