With about 100 days till the World Cup, Telemundo is making its pitch to viewers.
Today, Telemundo, the unique Spanish-language dwelling of the event within the U.S., revealed particulars of its intensive protection plans for the upcoming World Cup happening within the United States, Mexico, and Canada, together with the launch of a brand new advertising and marketing marketing campaign aimed toward bringing followers collectively.
Speaking with ADWEEK, Joaquin Duro, evp of sports activities and head of streaming, Telemundo, stated there can be greater than 700 hours of programming, together with a dwell presence in any respect 104 matches, devoted day by day exhibits, and an intensive digital footprint. In addition, each match will stream dwell on Peacock and the Telemundo app.
Duro famous that Telemundo was aiming to be bold with its protection plans, which had been greater than two years within the making, with the community bringing dwell programming from 8 a.m. to 1 a.m. day by day to indicate matches and supply further shoulder programming.
“Every single product or every single type of content, from podcasts to free channels to DTC to shows to documentaries to news, entertainment, sports,” Duro stated. “We’re covering everything from a multi-platform and multi-format approach.”
Kicking off a brand new marketing campaign
To additional attain followers, Telemundo is celebrating the discharge of its official World Cup track, “Somos Más,” and a brand new part of its advertising and marketing marketing campaign, “Y Tú, ¿Con Quién Lo Vas a Ver?” (“Who Will You Watch It With?”).
ADWEEK has the unique first take a look at the marketing campaign’s 60-second advert right here:
Unlike Telemundo’s latest Super Bowl spot, which centered on reaching normal audiences with the assistance of Sofia Vergara and Owen Wilson, Duro stated the newest marketing campaign focuses extra on Telemundo’s core Spanish-speaking viewers.
The new marketing campaign, which showcases a person going to nice lengths to trace down his buddy, is Telemundo’s method of inviting viewers to look at the World Cup collectively.
“Hopefully, we can unite all of us,” Duro stated. “Regardless of nationality or the color of your skin, we can think of, who are you going to watch it with? Who are you going to enjoy this with? Because nobody enjoys the World Cup alone.”
And Telemundo is bringing loads of programming to maintain viewers occupied.
The programming recreation plan
Among Telemundo’s broadcasts, the corporate will showcase a day by day kickoff present, Hoy en el Mundial, which can preview the motion. Other exhibits embody Vive el Mundial, which can join viewers with on-site expertise, and Pasión Mundial, which serves as a bridge throughout the day’s schedule.