Meta Oakley’s sensible glasses (fairly actually) shine in a high-intensity Super Bowl LX advert that spotlights how elite athletes use the eyewear’s AI-powered options.
In a fast-paced collage set to Travis Scott’s observe Hyaena, viewers see working again Marshawn Lynch immediate his glasses to stream his ‘Beast Mode’ playlist earlier than skydiving, filmmaker Spike Lee information a slam dunk in gradual movement utilizing his Oakley Meta eyewear, professional golfer Akshay Bhatia nails a picture-perfect drive after asking Meta for a climate replace, and British-Japanese Olympic skateboarder Sky Brown drops right into a skate park pool.
Reflections of the athletes’ views from the visors seem all through the commercial, showcasing two fashions—the Oakley Meta Vanguard and the Oakley Meta HSTN—in close-up.
The spot is designed to showcase how Meta’s interactive AI capabilities marry seamlessly with Oakley’s athletic-minded design, serving to athletes with every part from hands-free calls and audio streaming to video recording and real-time solutions to particular queries.
The mission is the product of a longstanding partnership between the tech big and EssilorLuxottica, the Franco-Italian mother or father firm of Oakley, Ray-Ban, Oliver Peoples, and different eyewear manufacturers. At Super Bowl LIX final 12 months, the businesses tapped Chris Pratt and Chris Hemsworth to advertise Meta Ray-Ban.
Now, Meta needs to construct on that momentum. “We had a tremendous response,” Blanding stated of the earlier commercial. “We saw things like accelerated growth in awareness, accelerated growth in sales and traffic. So we thought it made sense to return this year with Oakley Meta, because now we’re expanding AI glasses into the sports category.”
Made in partnership with the inventive company Mother LA and Honda ‘Cog’ filmmaker Antoine Bardou-Jacquet, the marketing campaign consists of two 30-second adverts that can run through the Big Game, through the first and third quarters, on Feb. 8. An extended 60-second reduce will run on-line. The model launched that prolonged model on Monday, following a teaser dropped on Jan. 26.