HomeLatestSony raises outlook as ‘Demon Slayer’ drives robust earnings

Sony raises outlook as ‘Demon Slayer’ drives robust earnings

TOKYO, Japan: A blockbuster anime, booming music streams, and rising chip gross sales helped Sony notch a stronger-than-expected quarter, and it is now betting the remainder of the 12 months might be even higher.

The Japanese electronics and leisure large reported a seven p.c rise in revenue for the July to September quarter, incomes 311 billion yen (US$2 billion), up from 291.8 billion yen a 12 months earlier.

Quarterly gross sales additionally rose 5 p.c to three.1 trillion yen ($20 billion), pushed by its diversified portfolio, together with PlayStation consoles, cell phone sensors, and streaming content material.

On November 11, Sony raised its full-year revenue forecast to 1.05 trillion yen ($6.8 billion) by way of March, up from its earlier estimate of 970 billion yen ($6.3 billion). It earned 1.07 trillion yen within the earlier fiscal 12 months.

A major contributor to the upward revision? Demon Slayer, the anime movie based mostly on the hit manga sequence, has confirmed to be a world cultural drive and a monetary juggernaut.

Sony, which owns Aniplex, the distributor behind Demon Slayer, cited the movie’s worldwide success as a key purpose for its earnings enhance. It additionally expects additional positive aspects from its music publishing unit and continued streaming development.

The firm’s semiconductor division, particularly its picture sensors for smartphones, was one other vibrant spot, as demand for cell images and video continues to rise.

Despite the strong outcomes, Sony famous ongoing strain from U.S. commerce tensions. The firm mentioned it had misplaced round 30 billion yen ($195 million) in working revenue this fiscal 12 months attributable to tariffs imposed by U.S. President Donald Trump, however anticipated different positive aspects to outweigh the impression.

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