BusinessWire India
New York [US]/ Mumbai (Maharashtra) [India], April 29: LIV Golf, the worldwide golf league mixing world-class competitors with leisure and tradition to develop the sport worldwide, introduced at this time a brand new broadcast partnership with Sony Pictures Networks India (SPNI). The settlement will see Sony ship complete stay protection of the 2026 LIV Golf League season to audiences in India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan, and the Maldives, broadcasting throughout its linear tv channels (Sony Sports Network) and premium OTT platform (Sony LIV).
The new LIV Golf League partnership sits alongside SPNI’s present 2026 broadcast settlement for The International Series, which options elevated occasions in world-class locations. Co-sanctioned by LIV Golf and the Asian Tour, these occasions supply a pathway for main skilled and beginner golfers from around the globe into the LIV Golf League and the Majors. Together, the agreements be certain that audiences throughout India and the broader South Asian and Central Asian areas may have unparalleled entry to the whole LIV Golf ecosystem–from rising international expertise on The International Series to the sport’s greatest stars competing within the LIV Golf League.
Reflecting a dedication to showcasing elite competitors in international markets, the 2026 LIV Golf League season options 14 occasions spanning 10 international locations and 5 continents, making certain followers throughout South Asia and Central Asia may have unprecedented entry to elite golf competitors. A cornerstone of this international footprint is the League’s strong schedule in Asia, that includes the just lately accomplished HSBC LIV Golf Hong Kong and Aramco LIV Golf Singapore, alongside the extremely anticipated LIV Golf Korea from May 28-31. Sony’s protection of the 2026 season commenced March 19-22 with LIV Golf South Africa in Saudi Arabia and is protecting all the League’s international stops, culminating within the Aramco LIV Golf Michigan Team Championship from August 27-30.
‘We are thrilled to companion with Sony Pictures Networks India to carry LIV Golf to followers throughout India, South Asia, and Central Asia,’ mentioned Orjan Olsson, SVP, International Media Rights at LIV Golf. ‘Sony is certainly one of India’s largest and most trusted sports activities broadcasters. Securing each linear tv publicity and established premium OTT distribution materially improves our attain, model visibility, and long-term positioning in an important market. Through Sony Sports Network and Sony LIV, viewers throughout the area may have unparalleled entry to elite international stars, compelling crew rivalries, and the worldwide vitality that defines the LIV Golf League.’
Via the brand new rights settlement, golf followers and Sony LIV subscribers throughout India and the broader South Asian and Central Asian areas can persistently comply with a premier international area spanning the game’s most elite opponents and iconic figures – together with Bryson DeChambeau, Jon Rahm, Joaquin Niemann, Dustin Johnson, Sergio Garcia, Tyrrell Hatton, and extra – alongside a rising technology of worldwide expertise resembling David Puig, Tom McKibbin, Josele Ballester, Caleb Surratt, Michael La Sasso, and Elvis Smylie competing throughout 13 groups constructed to ship compelling rivalries, international illustration, and season-long drama.
Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India mentioned ‘LIV Golf’s competitors format, with occasions contested over 4 rounds and 72 holes throughout most of the world’s most iconic programs, is anchored by the League’s signature shotgun begin, which initiates play concurrently throughout the complete course. The League’s modern broadcast method accelerates tempo and enhances each particular person and crew storylines, delivering a dynamic, action-dense viewing expertise with considerably extra stay motion than conventional golf broadcasts – all inside a four-to-five-hour window for Sony viewers and international occasion attendees. With the addition of the LIV Golf League, Sony Pictures Networks India continues to strengthen its premier stay sports activities portfolio, positioning LIV Golf alongside top-tier international sports activities properties and reinforcing its dedication to delivering mass attain and world-class sporting experiences.’
‘LIV Golf’s competitors format, with occasions contested over 4 rounds and 72 holes throughout most of the world’s most iconic programs, is anchored by the League’s signature shotgun begin, which initiates play concurrently throughout the complete course. The League’s modern broadcast method accelerates tempo and enhances each particular person and crew storylines, delivering a dynamic, action-dense viewing expertise with considerably extra stay motion than conventional golf broadcasts – all inside a four-to-five-hour window for Sony viewers and international occasion attendees. With the addition of the LIV Golf League, Sony Pictures Networks India continues to strengthen its premier stay sports activities portfolio, positioning LIV Golf alongside top-tier international sports activities properties and reinforcing its dedication to delivering mass attain and world-class sporting experiences.’
‘This partnership with Sony Pictures Networks India is a giant second for golf in India and personally, it means rather a lot,’ mentioned Crushers GC’s Anirban Lahiri. ‘To have a broadcaster of this scale carry LIV Golf into houses throughout the area provides followers an actual connection to what we’re constructing week in and week out. The vitality, the crew side, and the tempo of play is one thing I feel Indian sports activities followers will genuinely get pleasure from and resonate with. For me, it is also about visibility, giving younger gamers in India an opportunity to see this degree of competitors up shut and imagine they are often a part of it in the future.’
For extra info on the 2026 LIV Golf Season, go to LIVGolf.com/schedule.
(ADVERTORIAL DISCLAIMER: The above press launch has been offered by BusinessWire India. ANI is not going to be accountable in any method for the content material of the identical)