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Sony Introduces True RGB Technology Backed by RGB Backlight Master Drive Pro in India with Launch of BRAVIA 9II and BRAVIA 7II

NewsVoir

New Delhi [India], October 19: Sony India at present introduced the launch of BRAVIA 9II, the latest addition to its premium BRAVIA tv lineup and the Sony’s flagship True RGB tv for 2026. Building on the success of the just lately launched BRAVIA 7II, which launched Sony’s next-generation True RGB show know-how to Indian customers, the BRAVIA 9II brings Sony’s most superior image and sound improvements collectively to ship the last word cinematic viewing expertise at house.

Both the fashions are powered by Sony’s proprietary RGB Backlight Master Drive Pro, which exactly controls independently pushed pink, inexperienced, and blue mild sources, enabling the brand new BRAVIA True RGB TV fashions obtain the most important color quantity ever in Sony’s house TV historical past, delivering the correct color copy from wider viewing angle, in vivid house atmosphere.

Flagship Launch of BRAVIA 9II: The most superior expression of True RGB technologyAt the guts of BRAVIA 9II is Sony’s revolutionary True RGB know-how, representing the model’s most superior implementation of RGB show innovation to this point. Unlike typical LED televisions, True RGB independently controls pink, inexperienced and blue LEDs via RGB Backlight Master Drive Pro, enabling considerably wider color quantity, enhanced brightness, deeper blacks and remarkably lifelike image high quality.

Working along with Advanced AI Cognitive Processor XR, Sony’s superior RGB structure intelligently analyses each scene in actual time to optimise color, distinction and brightness whereas faithfully preserving the creator’s authentic intent. 

Purpose-built for premium large-screen leisure, the BRAVIA 9II options newly developed LED controllers that ship Sony’s highest stage of backlight management. Combined with RGB Triluminos Max, Luminance Booster Pro and Smooth Colour Gradation, the tv produces purer major mild earlier than it reaches the panel, reproducing richer colors, smoother tonal transitions and extra correct hues, even at increased brightness ranges for distinctive viewing in vivid lounge environments. 

The BRAVIA 9II comes with exclusives options that additional elevates the viewing expertise with Immersive Black Screen Pro, a newly engineered glare-free, low-reflection display screen therapy that delivers deeper blacks whereas revealing wonderful particulars in darker scenes.

Complementing the distinctive sound high quality is Acoustic Multi-Audio+ with Sound Positioning Tweeters and Up-Firing Beam Tweeters, delivering exactly positioned sound that matches on-screen motion.

A Unified Cinematic Experience Across BRAVIA 9II and BRAVIA 7II

– First True RGB LED BRAVIA TVs: the BRAVIA 9II and BRAVIA 7II, every utilizing independently pushed pink, inexperienced, and blue LEDs for exact color copy in vivid lounge environments.- True RGB Televisions presents Dolby Vision, Dolby Atmos, DTS:X, and IMAX Enhanced. The result’s a viewing expertise that maintains creator-intended color, depth, and element below actual world circumstances.

– Powered by XR Contrast Booster, BRAVIA 9II and BRAVIA 7II achieves distinctive peak brightness whereas sustaining deep, detailed blacks for enhanced depth and realism.

– Unprecedented Colour Volume: Independent management of RGB LEDs achieves the most important color quantity in Sony’s house TV historical past, delivering excessive color gamut, distinction, depth, and delightful gradation. Powered by Sony’s RGB Backlight Master Drive Pro which drives every LED with excessive precision, bettering brightness, lowering blooming, and producing purer color than typical Mini LED shows.

– Wide Viewing Angles: Independent RGB LED driving and the X-Wide Angle Pro guarantee stunning photos and constant colors from broad viewing angle.

– Large Screen for Immersive Experience: The True RGB sequence BRAVIA 9II & BRAVIA 7II each presents most immersive measurement choices for giant format cinematic viewing and likewise sustaining ease of set up and integration.

– Elevated Audio Experience: Full vary audio system(i) ship a strong sound whereas enhancing dialogue readability with Voice Zoom 3, powered by AI. Also, our developed 3D Surround Upscaling expands stereo to wider 3D encompass.

– Harmonic Presence: The flagship design integrates effortlessly into any area, that includes a wave textured bezel and a Mirage stand(ii) that creates a floating, cable free look, permitting the display screen to function decor even when not in use.

– My Cinema, optimising image and sound for movie first viewing

– Ambient Optimization, robotically adapts image and audio to room situation and viewing place

– “Studio Calibrated” modes for platforms, together with Netflix, Prime Video, and SONY PICTURES CORE (availability varies by area)

Discover easy leisure with Google TV and Gemini

Powered by Google TV, The True RGB televisions deliver collectively films, TV exhibits, apps and video games into a customized leisure expertise. Gemini for Google TV might be launched by way of a future over-the-air replace, enabling extra pure AI-powered interactions.

Experience studio-quality leisure with Sony Pictures Core

Enjoy blockbuster films, together with IMAX Enhanced titles, with Sony Pictures Core. Powered by Pure Stream, customers can expertise close to 4K UHD Blu-ray high quality and obtain 10 film credit legitimate for twenty-four months.

Premium design with on a regular basis comfort

Featuring an Immersive Frame and Mirage Stand, BRAVIA 9II and BRAVIA 7II mix seamlessly into trendy residing areas with hid cable administration. The Inclusive Premium Remote presents USB Type-C charging, backlit buttons and Find My Remote for added accessibility and comfort.

Price and Availability

Sony’s True RGB tv portfolio now spans display screen sizes from 55-inch (140 cm) to 85-Inch (215 cm) providing customers a wider alternative of premium televisions throughout completely different house leisure wants.

The True RGB Televisions, www.sony.co.in/bravia/merchandise/bravia-9m2 and BRAVIA 7II out there throughout Sony retail shops (Sony Centre and Sony Exclusive), ShopatSC.com, main digital shops and main e-commerce platforms throughout India.

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a personal restricted firm with its final holding firm as Sony Group Corporation, Japan, has established itself as a premium model in varied product classes together with tv, digital imaging, private audio, house leisure, gaming, automobile audio, {and professional} options. The firm locations a robust emphasis on buyer satisfaction and maintains excessive requirements in gross sales and companies. Sony additionally prioritizes environmental sustainability, aiming to realize a zero environmental footprint all through the lifecycle of its merchandise and enterprise actions to contribute to a more healthy and enriched life for all of humanity and future generations.

(i) Varies relying on the inch measurement. Or *apart from BRAVIA 7II 50-inch/55-inch

(ii) The stand design varies relying on the inch measurement. Or *apart from BRAVIA 9II 115-inch/ BRAVIA 7II 98 -inch

(ADVERTORIAL DISCLAIMER: The above press launch has been supplied by NewsVoir. ANI won’t be accountable in any approach for the content material of the identical.)

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