R/GA has landed a brand new project with Levi’s following a aggressive pitch, ADWEEK has realized.
The digital company will lead a redesign of Levi’s digital experiences, starting with its web site and app into a brand new commerce platform, as an “innovation partner,” in line with a supply with data of the pitch.
The win positions R/GA to help Levi’s ongoing digital transformation efforts because the attire model seems to modernize its approaches to e-commerce and buyer expertise.
R/GA and Levi’s declined to remark.
For R/GA, the Levi’s project provides to a 12 months of momentum after being offered by IPG to non-public fairness agency Truelink Capital in March.