Amazon’s Prime Video heads into the postseason with momentum after finishing its inaugural season as an NBA media accomplice. Now, the corporate is taking its shot with spirit maker Patrón Tequila, which would be the presenting sponsor of the post-game present, NBA Nightcap, all through the playoffs.
Patrón Tequila’s Prime Video partnership will embody media throughout all video games, integrations inside Nightcap, and customized function content material.
“Basketball sits at the center of culture, and we know our target consumer is deeply engaged with the league,” stated Roberto Ramírez Laverde, international svp of Patrón Tequila.
Speaking to ADWEEK, Amy McDevitt, head of sports activities model partnerships at Amazon Ads, stated Patrón Tequila’s sponsorship will even function branded content material, together with a customized spot with New York Knicks star Josh Hart.