Omnicom has introduced its new construction and management crew on the heels of finishing its $13.5 billion acquisition of Interpublic Group on Wednesday.
The new holding firm, led by John Wren as CEO, is organized into seven core divisions.
Creative arm Omnicom Advertising, which is able to proceed to be led by present CEO and president Troy Ruhanen, contains TBWA, BBDO, and McCann as its three world networks. FCB will roll beneath BBDO, whereas DDB and MullenLowe change into a part of the TBWA community. All three manufacturers will stop to exist.
Omnicom Media, run by Florian Adamski, contains legacy Omnicom businesses OMD, PHD, Hearts & Science, in addition to former IPG businesses Mediahub, Initiative, and UM. It is the most important media group globally by billings.
Duncan Painter will lead the Flywheel Commerce Network and OmniPlus, an upgraded model of the Omni platform, as CEO, whereas Sergio Lopez stays main Omnicom Production, which is able to merge with IPG’s Craft. Luke Taylor will proceed to run Omnicom Precision Marketing and Chris Foster will oversee Omnicom Public Relations.
Each division is led by a former Omnicom vet, save for Omnicom Health, which will likely be led by Dana Maiman (IPG Health) as CEO. She studies to Michael Larson, CEO of Omnicom Diversified Agency Services, who was beforehand interim CEO of Omnicom Health.
Additionally, all shoppers can have a devoted lead, or “client success leader,” that ensures every is gaining access to the proper set of instruments, expertise, and capabilities throughout the community. These execs roll up into Jacki Kelly, chief consumer and enterprise officer (previously of IPG) and Andrea Lennon, chief consumer expertise officer (previously of Omnicom).
George Manas, former CEO of OMD Worldwide, will change into chief development and options officer, targeted on orchestrating bespoke tech and knowledge options for enterprise shoppers.
Omnicom execs Daryl Simm and Phil Angelastro will keep on as COO and CFO, respectively. Former IPG CEO Philippe Krakowsky will stay as co-president and COO.
All entities with the title “IPG,” corresponding to IPG Health and IPG Mediabrands, have been eradicated.
4,000 jobs on the road
As a part of the restructuring, Wren estimates that round 4,000 positions will likely be eradicated globally. “That’s going to allow us to meet and exceed the synergies that we promised the marketplace last December,” he advised ADWEEK.
The job cuts are along with the three,200 roles IPG shed this yr forward of the acquisition, and the three,000 staffers Omnicom let go after saying the deal final fall.
The anticipated layoffs, which Wren stated are rolling out at the moment, will deliver the whole variety of eradicated positions to round 10,000, or roughly 8% of the mixed group’s 2024 headcount.