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HomeLatestNissan India 2021 Sales Report - Magnite Helps Drive Strong Growth

Nissan India 2021 Sales Report – Magnite Helps Drive Strong Growth



Both Nissan and its alliance accomplice Renault entered 2021 with a sole goal of resuscitating their ailing enterprise in India. An insignificant product portfolio led to a negligible market share which in flip led to a closely under-utilized manufacturing facility. Both manufacturers got one final likelihood with their respective market particular compact crossovers – the Renault Kiger and Nissan Magnite.

Nissan Magnite at a glace

The sub-4m SUV which shares its underpinnings with the Renault Kiger is offered with a 1.0-liter three-cylinder petrol engine which may be laid out in naturally aspirated or turbocharged avatar. The base NA motor is nice for 72 hp and 96 Nm of torque whereas the turbo variant delivers 100 hp and 160 Nm. Transmission lineup embrace an ordinary 5-speed guide and an elective CVT.

An aggressive pricing technique (the launch worth began at INR 4.99 lakh however now its round INR 5.62 lakh ex-showroom), youthful styling and properly outfitted inside are the robust promoting factors. The SUV’s 4-star crash take a look at ranking within the ASEAN NCAP additionally goes a good distance in bolstering its enchantment among the many more and more security aware Indian prospects.

Nissan India December 2021 Sales

Since its launch, the Nissan Magnite has managed to garner over 72,000 bookings within the nation, thus giving the Japanese model a a lot wanted shot within the arm. Thanks to its one-product-wonder, Nissan India has settled right into a rhythm in terms of home gross sales numbers. In December 2021, the automaker managed to dispatch 3,010 items most of which had been accounted for by the Magnite.

While this gross sales determine would not precisely scream aggressive, particularly with respect to main OEMs within the nation, it’s anyway an enormous step in the proper course given how dangerous the scenario was for Nissan in 2020. To put it into perspective, the YoY development price final month stood at a powerful 358% (657 items offered in December 2020).

How did Nissan carry out in 2021 total?

Starting off with a weak base in 2020, Nissan ended 2021 with a YoY development in dispatch (wholesales) of over 1400% at 36,173 items. With Magnite persevering with to publish constant gross sales, the corporate seems set for one more good yr however we anticipate the YoY development price in 2022 to be in two digit determine at greatest.

While we do not anticipate any vital new launches by the model within the new yr, one can anticipate particular editions and variant extensions of the Magnite to maintain it engaging in an more and more aggressive sub-4m SUV phase.

What subsequent for Nissan?

Nissan India’s present portfolio consists of simply two merchandise – Kicks and Magnite. In order to safe the medium-term future in India, Nissan should actively discover new top-hats on Magnite’s cost-optimized modular structure to cowl different quantity wealthy sub-segments. For occasion, a properly priced 7-seat spinoff of this platform can be an fascinating proposition to tackle the brisk-selling Maruti Ertiga.