HomeLatestNetflix in Advanced Talks to Close Major Ad Deals

Netflix in Advanced Talks to Close Major Ad Deals

The numbers

13% — Netflix’s Q2 income development 12 months over 12 months to $12.6 billion, which is in step with expectations.

2% — Viewership hours grew 2% within the first half of the 12 months vs. 1.5% in the identical interval in 2025.

-8% — Reports famous that Netflix’s stock dropped in after-hours buying and selling, probably as a result of firm narrowing its income forecast for 2026 to $51.0 billion to $51.4 billion.

$3 billion — The firm introduced it was closing in on its upfront shut and is on tempo for $3 billion in advert income in 2026.

The watercooler speak

Netflix had quite a bit occurring heading into its second-quarter earnings name on Thursday.

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