The first spot featured Rachel Maddow, and the opposite featured the late American poet Dr. Maya Angelou. The adverts are supposed to reaffirm MS NOW’s journalistic mission: to tell, interact, and empower audiences via trusted reporting and daring storytelling.
Maddow’s spot is ready to a studying of the preamble to the U.S. Constitution, whereas Angelou’s spot highlights the studying of her “Human Family” poem on the United Nations in 1996.
Both spots characteristic vignettes capturing portraits of on a regular basis American life, paired with the community’s journalists, together with Maddow, Lawrence O’Donnell, Joe Scarborough, Mika Brzezinski, Jen Psaki, Chris Hayes, Stephanie Ruhle, Ari Melber, Nicolle Wallace, Symone Sanders Townsend, Michael Steele, Alicia Menendez, and extra.
According to The New York Times, MSNBC will spend $20 million for its advertising efforts, spanning on-line, video, social, broadcast, cable, streaming, main print, distinguished out-of-home placements, and extra.
This new marketing campaign builds on the preliminary promotional spots presently airing on the community, that are reinforcing the continuation of the community’s mission regardless of the title change, emphasizing the tagline, “Same mission. New Name.”