Matsuya Co Ltd, by way of its consolidated subsidiary firm, Matsuya Ginza.com, on Wednesday introduced its new on-line buying hub. This hub brings the magnificence and innovation of Matsuya Ginza into the digital realm. Its unparalleled aesthetics and cutting-edge technological options additional improve the client expertise, ushering in a brand new period for luxurious buying in Japan.
Matsuya has been shaping Japan’s luxurious retail panorama for greater than 150 years, first serving as a kimono retailer earlier than opening as a luxurious division retailer, providing vogue, cosmetics, meals and homewares. The new platform makes Matsuya Ginza the primary Japanese division retailer to supply international prospects a “click and collect” service, together with tax refund.The product lineup consists of MIU MIU, Prada, Roger Vivier, Aesop and Tom Ford Beauty and others.
Matsuya mentioned the launch marks a deep digital transformation for the shop, offering a seamless buying expertise that optimizes buyer comfort and personalization. Customers can make the most of the hub’s “click and collect” operate to browse Matsuya Ginza’s intensive product lineup from the consolation of their houses and accumulate them on the retailer’s 4th-floor pick-up counter. Japan residents can choose to have their merchandise delivered to their houses at an additional value. International prospects could make their buying expertise much more environment friendly, by receiving tax refunds on their purchases on the similar pick-up counter.
This multi-purpose platform additionally permits prospects to order merchandise. Matsuya Ginza is revered for its complete curation of “glocal” merchandise, providing high-end worldwide merchandise and conventional, regional gadgets that help Japan’s artisans, designers and designers. The new platform will guarantee worldwide buyers and busy locals alike can keep away from the frustration of discovering that these distinctive gadgets are out of stock by reserving them upfront.
Takehiko Furuya, Representative Director of Matsuya Co Ltd and Chairman of Matsuya Ginza.com
Takehiko Furuya, Representative Director of Matsuya Co Ltd and Chairman of Matsuya Ginza.com, expressed his enthusiasm for the launch of the brand new matsuyaginza.com hub: “We’re enthusiastic about this transfer to reinforce Matsuya Ginza’s buying expertise by way of matsuyaginza.com and keep our place because the premier luxurious buying expertise in Ginza. This launch shall be particularly helpful to abroad guests to Japan who can reserve gadgets they wish to purchase earlier than they even arrive in Japan. They’ll profit from being assured the merchandise they need shall be ready for them in retailer and that the pickup shall be fast and straightforward, making certain they don’t spend their valuable time in Japan queuing.”
This customer-centric digital platform additional elevates the providers supplied by Matsuya Ginza. New merchandise, model insights, concierge buying appointments and in-store pickup are all designed to offer 360-degree help by seamlessly integrating communication, info sharing, and gross sales right into a single, user-friendly platform.
To have fun the launch of this new platform, Matsuya Ginza will host an interactive launch occasion each day till Dec 3, inviting prospects to expertise a fusion of in-store custom and digital innovation. There shall be exercise areas inside and out of doors the shop that includes unique video games for purchasers, which they will be a part of by scanning QR codes positioned at every exercise space or by visiting matsuyaginza.com and registering as a brand new member. Activities and occasions embody:
Interactive Window Experience
Visitors can personalize their buying journey by creating customized characters for a digital retailer journey or projecting their needs.
Beauty Cart Experience
Visitors will obtain a bundle of cosmetics samples, an unique crane sweet, a cookie, and a 1,000-yen coupon.
Image: Matsuya Ginza
Source: Matsuya Ginza
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