PRNewswire
Singapore, September 18: In collaboration with Kagoshima Prefecture, Klook, a number one pan-regional experiences platform in Asia Pacific, launches a marketing campaign that subsidizes worldwide guests’ Shinkansen fares.
The collaboration begins with a limited-time marketing campaign ranging from 18 September 2026 throughout eight markets: The United States, Singapore, Thailand, Vietnam, South Korea, Taiwan, Hong Kong, and Mainland China.
Travelers from these markets, who arrive through Fukuoka Airport and guide not less than one night time at a taking part Kagoshima lodge by means of Klook, will obtain a free one-way Shinkansen ticket (as much as 11,420 yen) from Hakata to Kagoshima.
[CAMPAIGN DETAILS]
– Campaign Period: 18 September 2026 – 28 February 2027 or whereas shares final, whichever happens first.
– Campaign Details: Tickets equal to a one-way Shinkansen fare from Hakata to Kagoshima (as much as 11,420 yen) might be offered
– Eligible Countries and Regions: United States, Singapore, Thailand, Vietnam, South Korea, Taiwan, Hong Kong, and Mainland China
– Eligibility Requirements: Travelers who transit by means of Fukuoka Airport and guide a lodge in Kagoshima Prefecture for not less than one night time through Klook
‘Fukuoka is the primary gateway to Kyushu for a lot of worldwide vacationers, but few enterprise additional south, although Kagoshima is barely round 80 minutes away by Shinkansen,’ stated Wataru Masuda, General Manager of Klook Japan. ‘That means Kagoshima typically sits outdoors the standard worldwide journey itinerary. By making it simpler for vacationers to find and expertise the prefecture, we will help lengthen their journeys past the same old routes, convey extra guests to Kagoshima, and create extra alternatives for native retailers and tour operators.’
Klook’s Dispersal Track Record: What Hiroshima Demonstrated
Kagoshima isn’t Klook’s first effort at redirecting worldwide vacationers from main gateways to rising locations in Japan.
Hiroshima provides a powerful precedent.
There, Klook labored with native authorities and service provider companions to bundle Shinkansen entry with native experiences by means of the Klook Pass Hiroshima, which noticed gross sales enhance greater than twelvefold after launch.
In 2026, Klook’s Kreatorverse Japan additionally introduced round 120 content material creators from 20 markets to Hiroshima, serving to drive a sustained enhance in month-to-month reserving site visitors to the vacation spot.
Klook now tracks reserving progress outdoors Tokyo, Kyoto, and Osaka towards progress inside these cities as an ongoing measure of whether or not its dispersal efforts are working.
The outcomes have been important. Hiroshima product income grew 30% year-on-year in 2026 year-to-date, outpacing Klook’s general progress in Japan.
These outcomes present the clearest precedent for the Kagoshima partnership: not a one-off ticket promotion, however a broader, multi-channel effort combining product bundling, creator content material, vacation spot advertising and marketing, and digital entry to construct sustained journey demand over time.
What’s Next: Klook Pass Kagoshima
Klook held an in-person seminar for Kagoshima retailers final month, serving to native companies digitize their operations and onboard onto the Klook platform. The subsequent step is to develop the Klook Pass Kagoshima, a bundled experiences product modeled on Klook Pass Hiroshima.
This goals to take away a second layer of friction: what to do in Kagoshima. With Klook Pass Kagoshima, vacationers can spend much less time planning and extra time having fun with a curated choice of native experiences bundled into one handy, value-driven go.
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