TOKYO, Apr 16 (News On Japan) –
The Japan Fair Trade Commission (JFTC) is ready to challenge an administrative order to Google for presumably violating antitrust legal guidelines by allegedly limiting transactions for digital advertisements with “LINE Yahoo.”
Search-linked promoting, a digital advertising and marketing technique that shows advertisements associated to look phrases on engines like google, has been supplied to “LINE Yahoo” by Google since 2010.
According to sources, across the mid-2010s, Google unilaterally demanded that “LINE Yahoo” stop the distribution of sure search-linked advertisements, and “LINE Yahoo” complied with the request.
The JFTC believes that such actions may represent a violation of the Anti-Monopoly Act and has determined to challenge an administrative order to Google to forestall a recurrence.
Google’s dominant place within the digital promoting market is beneath scrutiny not solely by home authorities but in addition by regulators worldwide.
Source: TBS