It’s no secret that Ok-pop has taken the world by storm. With smash hit teams like BTS and BLACKPINK incomes legions of followers not simply in Korea however all internationally, we’re experiencing a Korean wave like none we’ve ever seen earlier than.
That’s why it’s no shock to know that Ok-pop has enthralled followers of all ages–together with seniors! In truth, a current examine revealed that senior followers of Ok-pop in Japan may be extra ardent than some other age group. Online market service Mercari studied the buying habits of its customers between September 1 2021 and August 31 2022 to search out out what merchandise are hottest for every era. They found that customers who reported to be over 50 years previous extra steadily purchased Ok-pop merchandise than even Gen Z.
Despite competing with different widespread merchandise like character merchandise, home idol items, and video video games, Ok-pop gadgets have been an enormous vendor amongst all ages group. It was the third-most-purchased class for teenagers and the second for folks of their 30s, however because it seems, it was probably the most bought class for folks of their fifties and seventies!
Ok-pop items may have been so extensively purchased and offered by seniors on Mercari not simply due to recognition–although there’s loads of that–but in addition as a result of they are often exhausting to search out in Japan exterior of and Tokyo, which has a de-facto Koreatown within the neighborhood of Shin-Okubo. Seniors specifically could discover it exhausting to journey to Tokyo, by no means thoughts Korea, to search out what they need, so that they flip to on-line marketplaces.
▼ A store in Shin-Okubo promoting Ok-pop items
That might be a part of the explanation why Mercari customers over 60 made 8,000 Ok-pop-related product purchases within the final 12 months. Mercari analyzed them by class to decide the preferred Ok-pop group amongst Japanese seniors., with the outcomes being:
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BTS
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SEVENTEEN
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ATEEZ
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Enhypen
- Twice
Unsurprisingly, Korea’s prime Ok-pop teams are additionally Japanese seniors’ prime Ok-pop teams! No one is shocked that BTS and SEVENTEEN made the record, and in first and second place, no much less, however to see Ok-pop teams which might be a bit newer to Japan, like ATEEZ and Enhyphen, so widespread amongst seniors is absolutely spectacular.
What’s additionally attention-grabbing is that they’re virtually all boy bands (aside from Twice). It virtually makes you wonder if it’s senior girls who’re shopping for probably the most fan items, although Mercari didn’t report gender in its findings, so we don’t know for positive.
In any case, it doesn’t seem that it’s simply because these older followers like these teams’ music. When requested in a survey whether or not they have an oshi, or somebody they’re an enormous fan of, 35.2 p.c of seniors stated “Yes”, which signifies {that a} truthful quantity of Ok-pop buying seniors have a favourite member of their favourite group. Plus, 69.5 p.c of those that responded “Yes” stated they spend cash on their oshi, so clearly it isn’t simply in regards to the music!
Of course, Ok-pop wasn’t the one style that was extensively purchased and offered on Mercari. Character merchandise from anime and video video games was the highest class for all customers as much as 50 years previous and ranked within the prime three for folks of their 50s and above. Idol items have been additionally a serious merchandise for nearly each era, as anticipated from idol fervor.
What all of it comes right down to in the long run is that fandom is aware of no age. If you like one thing, give your self the liberty to get pleasure from it with out worrying about what different folks suppose. What’s essential is that it makes you content! Just ensure that to keep away from oshikatsu burnout so that you don’t get bored with what you like.
Source: PR Times
Photos © SoraNews24
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