TOKYO, May 06 (News On Japan) –
A Japanese sake brewery behind the Japanese sake model “BON,” plans to launch classic sake aged for over 10 years round autumn 2024. By getting old their sake and labelling it as classic, the corporate goals to boost its rarity and add worth.
BON sake has already garnered excessive reward, fetching costs of a number of hundred thousand yen outdoors of Japan. With the introduction of a brand new product priced at 1.1 million yen per bottle, the corporate goals to compete within the highest luxurious value vary alongside wines and whiskies.
This marks the primary time the brewery can be releasing sake as a classic product. This yr, they may debut “BON – Chogin Vintage,” a sake that has been aged and punctiliously managed in chilly storage since 2012. Already, orders have been positioned by top-tier eating places and sommeliers, and roughly 200 bottles, almost all, have secured patrons.
While classic wines and whiskies have been traded for hundreds of thousands of yen, the value of classic sake stays comparatively low, at a number of hundred thousand yen. There are nonetheless only some breweries selling their merchandise within the luxurious market.
The debut of “BON – Chogin Vintage” alerts a daring step for the brewery, representing a fusion of custom and innovation. As they carve out a distinct segment within the highest echelons of the market, all eyes are on BON, ready to see how their aged masterpiece will captivate the palates of connoisseurs worldwide.
Source: Nikkei