Buyers of the essential iPhone 14 in Japan – the place the yen has slumped 24% since September – can pay 20% greater than they did for the iPhone 13 when it was launched a 12 months in the past at 99,800 yen ($692.81).
Apple Inc on Wednesday stored costs for its newest iPhone secure within the United States, however raised costs in some Asian nations the place currencies have dropped in opposition to the dollar previously 12 months.
Buyers of the essential iPhone 14 in Japan – the place the yen has slumped 24% since September – can pay 20% greater than they did for the iPhone 13 when it was launched a 12 months in the past at 99,800 yen ($692.81).
The iPhone 13 at the moment prices 107,800 yen in Japan. Earlier this 12 months, Apple hiked the value of the mannequin by almost a fifth to 117,800 yen after the yen weakened.
The dollar’s power is the most important danger to Apple’s earnings, Credit Suisse analysts wrote in a be aware.
“Demand for Apple remains strong in the U.S. and Europe, while Japan is likely under pressure given recent price increases and limited subsidies,” they stated.
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