Vox Media is breaking itself in two.
On Wednesday, the digital writer introduced that James Murdoch’s media and know-how holding firm, Lupa Systems, has agreed to accumulate three of its divisions—New York Magazine, the Vox Media Podcast Network, and Vox—and is folding them into a brand new, impartial firm that can carry the Vox Media identify.Â
Chief government Jim Bankoff will lead that enterprise as soon as the transaction closes, which the corporate expects to occur inside 4 to 6 weeks.
The manufacturers left behind—Eater, Popsugar, SB Nation, The Dodo, and The Verge—might be spun right into a second impartial firm below a still-to-be-determined identify.


