Instacart is headed again to the Super Bowl.
The supply app has confirmed that it plans to run an advert in Super Bowl 60 on Feb. 8. Instacart is working with its inside artistic company Local Produce in addition to BBDO and McCann on the marketing campaign.
The model declined to share particulars concerning the size of this yr’s advert or which quarter of the sport it can air.
Instacart made its Super Bowl debut final yr with a industrial that featured 9 recognizable mascots from CPG manufacturers just like the Kool-Aid Man and the Pillsbury Doughboy. The “We’re Here” marketing campaign promoted its fast supply service for a household making pancakes and aimed to make Instacart a family identify.
This yr’s advert will once more highlight the care that goes into getting orders proper, in line with a spokesperson.
“There’s a lot of delivery apps out there that can promise to bring you stuff, but only Instacart has the true expertise to take care of your groceries,” Laura Jones, Instacart’s CMO, instructed ADWEEK final yr.
According to Instacart, the 2025 marketing campaign elevated orders by 14% year-over-year the week main as much as the Super Bowl. On Super Bowl Sunday, the advert resulted in a 72% enhance in site visitors from new customers.
App downloads inside Apple’s App Store additionally spiked 43% in comparison with earlier weeks on Super Bowl Sunday. The day after the Super Bowl, app downloads elevated 35% in comparison with earlier Mondays.
ADWEEK is heading again to the Super Bowl. Join us in San Francisco on Feb. 6 for ADWEEK House: The Big Game. Register now.