TOKYO, Dec 16 (News On Japan) –
Imitation Japanese rice, originating from nations just like the United States and China, is more and more being offered overseas underneath Japanese-style packaging. These merchandise usually use Japanese characters and branding to imitate genuine Japanese rice, leveraging its repute for top of the range.
However, the contents are often foreign-produced rice, resembling Californian Japonica varieties. Without checking the manufacturing labels, even consultants discover it tough to tell apart these merchandise from real Japanese rice.
Some consumers have been misled into believing they have been buying Japanese-made rice. For occasion, a former Boston resident found the rice she had been shopping for was Californian solely after a good friend pointed it out. Packaging errors in Japanese wording typically reveal the merchandise’ true origins. Despite these discrepancies, the style variations are sometimes minimal, although many nonetheless discover Japanese rice superior.
Japan is actively working to develop its rice exports, with authorities efforts doubling export volumes over the previous 4 years. However, competitors from cheaper, Japanese-style international rice, which sells at a fraction of the worth, poses a big problem. As these merchandise adhere to authorized labeling requirements, Japan has restricted recourse to deal with this rising challenge.
Source: ANN