After closing its blockbuster acquisition of IPG, Omnicom has revealed it would retire three legendary company manufacturers: DDB, FCB, and MullenLowe.
All three networks had been globally acknowledged and created a number of the most iconic advert campaigns in historical past.
ADWEEK seems again on a number of the most well-known work from these artistic giants through the years.
DDB
Volkswagen “Think Small” (1959)
With its honesty and minimalism, Volkswagen’s “Think Small” broke the entire promoting conventions of the day. It’s nonetheless thought of among the best advertisements of all time.
Avis “We Try Harder” (1962)
Avis turned being ranked quantity two in automotive rental providers right into a advertising and marketing benefit–as a result of as underdogs, the model tried more durable, it claimed.
McDonald’s “Did Somebody Say McDonald’s?” (1997)
Before “I’m Lovin’ It,” there was “Did Somebody Say McDonald’s?” by DDB Needham Chicago. The marketing campaign helped flip round gross sales and place McDonald’s as a cultural icon.
Budweiser “Wassup?” (1999)