The Japanese model re-opened its account in SUV house of India by unveiling Elevate compact SUV. At this occasion, HCIL revealed some key methods it has on its playing cards for the Indian market. For starters, will likely be on provide in India first and extra world markets will observe quickly.
The firm intends to make its Indian manufacturing vegetation, its export hub. Elevate would be the first of 5 SUVs deliberate by Honda. Elevate Electric launch has additionally been confirmed. This will likely be Honda’s first absolutely electrical SUV for India and launch will occur inside the subsequent three years (by 2026).
Honda Plans 5 New SUVs
Takuya Tsumura, CEO and President of HCIL, promised a robust product technique for India. Of these 5 new SUVs, one will likely be Elevate and second will likely be an electrical SUV primarily based on Elevate. It just isn’t clear as to which would be the different three SUVs.
Considering competitors launch plans, there might be a smaller entry stage SUV to rival the likes of upcoming Punch EV and the Exter EV. While the opposite might be a mid-size electrical SUV, larger than the Elevate. It will rival the upcoming XUV700 electrical and Safari electrical.
Infotainment
Also, Honda intends to carry its world fashions to India once more by way of CKD or CBU path to fortify its portfolio within the nation. As of now, Honda solely has Amaze sub 4m sedan and City compact sedan on sale in India.
The firm will manufacture Elevate at its manufacturing facility in Tapukara, Rajasthan. Honda is more likely to enhance manufacturing capability to include Elevate and upcoming future autos. Honda at the moment has 326 dealerships throughout 238 cities and all of those dealerships will see an improve in buyer interface together with Elevate’s launch.
Honda’s product positioning with Elevate
Compact SUVs are at the moment one of many highest-selling SUV segments in India with over 36K models offered in April 2023. Hyundai Creta and Kia Seltos dominate this section whereas Maruti Suzuki Grand Vitara has entered high 3. This is a extremely aggressive section and Honda is betting huge on this house with Elevate. Given that India is among the fastest-growing markets, there’s scope for progress.