The Grammy Museum will quickly launch its first full-floor Okay-pop exhibit as a part of its ongoing initiative to discover the music, tradition, know-how, fandom and enterprise behind Korean pop music.
The museum partnered with Hybe, the South Korean leisure firm behind Okay-pop sensation BTS and numerous different worldwide acts, and its archivists, to offer attendees with an in-depth have a look at the corporate’s roster and the methods through which they’ve advanced the Okay-pop panorama.
“Hybe: We Believe in Music, A Grammy Museum Exhibit” runs from Aug. 2 to Sept. 15 on the museum in downtown Los Angeles.
The artifacts within the 4,000-square-foot exhibit have by no means been displayed earlier than in a museum — apart from just a few BTS wardrobe and costume objects. The items signify 78 Okay-pop stars, often called idols, and embrace outfits worn in well-known idea pictures and music movies like BTS’s “Yet to Come (The Most Beautiful Moment),” SEVENTEEN’s “Maestro,” TOMORROW X TOGETHER’s “Sugar Rush Ride” and the Gen Z Okay-pop woman group LE SSERAFIM’s “Easy.”
Hybe’s junior teams, often called rookie groups, can even be represented: BOYNEXTDOOR, TWS, &TEAM, ILLIT and extra.
Three books from Big Hit Entertainment founder Hitman Bang’s private assortment are included: Korean-language copies of Hermann Hesse’s “Demian: The Story of Boyhood,” which impressed BTS’ 2016 album, “Wings”; Erich Fromm’s “The Art of Loving,” which knowledgeable their “Love Yourself” collection; and “Jung’s Map of the Soul” by Murray Stein, which result in their “Map of the Soul” collection. Big Hit Entertainment grew to become Hybe in 2021.
“This is going to be one of the largest exhibits the museum’s ever curated,” Grammy Museum President and CEO Michael Sticka informed The Associated Press. “They’ll take over the entire third floor of the museum.”
He says the exhibit celebrates the foremost music firm’s position in Okay-pop. “Hybe in particular, their impact on really the world of music is indisputable,” he says.
“The goal from the beginning was to shine a light on the innovation of the company, like in the technology arena, in the music business beyond the world of K-pop,” Grammy Museum curator Kelsey Goelz says.
Beyond the artifacts, the exhibit guarantees interactive experiences, comparable to a “random dance play” within the museum’s rotunda, the place attendees can sing and dance to music from Hybe acts, and a Photoism sales space, the place they will pose for pictures alongside their favourite acts. “We’re even going to have a little fan area where fans can express what K-pop means to them, how they came about it and, like, leave their mark on the exhibit,” Goelz says. “This is the biggest and most in-depth K-pop exhibit we have ever done.”
There can also be a everlasting “Mono to Immersive” interactive, the place Grammy performances are remixed to exhibit the evolution of recording know-how, says Sticka. This time round, they’ve included BTS’s 2022 Grammys efficiency of their hit “Butter,” which can enable attendees to look at the efficiency and expertise what it will sound prefer to take heed to it utilizing Twenties know-how and so forth, as much as the trendy day.
Hybe COO Tae-Ho Kim says he hopes the exhibit will attraction to Okay-pop and Hybe superfans, those that are curious in regards to the music and excited to study extra. He says his firm goals to introduce Hybe to guests, in addition to showcase “the journey that we have taken in the global music industry and the global market.”
“I hope this exhibit will be a great chance for our rookie teams — the new teams, new artists — to be introduced to the American music fans,” he added. “This can be a very good momentum for their entrance into the American music market.”
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