The nonprofit group Gold House, devoted to supporting Asian American Pacific Islander creatives, entrepreneurs, and leaders, hosted its fifth annual Gold Gala on the Music Center in Los Angeles on Saturday.
The occasion acknowledged the nonprofit’s Gold100 listing, which “celebrates the 100 leaders most responsible for shaping culture over the past year.”
Onstage honors went to actors Charles Melton, Jet Li, Priyanka Chopra Jonas, and Simu Liu, in addition to Olympian Eileen Gu and Flex CEO Revathi Advaithi.
Beyond the awards and superstar, the occasion additionally featured activations and experiences from manufacturers that share Gold House’s mission. Gold House CEO and founder Bing Chen stated these partnerships signify manufacturers authentically partaking within the AAPI tradition.
This alignment made every model’s presence really feel extra built-in than the everyday occasion activations. Guests have been invited to work together not simply because the manufacturers have been there, however as a result of they created a shared neighborhood expertise.
Sponsorship income continues Gold House’s effectivity charge of creating $17 in cultural GDP for each $1 raised, Chen stated. In the previous 5 years, Gold House has created $500 million in cultural GDP, or “net new dollars invested in artists, companies, and more that help reshape culture.” Gold Ventures is a part of that reinvestment in tradition.
Maybelline and L’Oreal crew up for a cultural custom
The cosmetics corporations teamed as much as present a karaoke room, with a make-up room simply offstage. The message of the activation was empowering communities for expression, relatively than merely advertising and marketing to them.
Performers included Academy Award-winning filmmaker Maggie Kang, who co-directed the Netflix hit KPop Demon Hunters, actors Ross Butler and Saagar Shaikh, singer-songwriter Eric Nam, and Spotify’s Priscilla Chan.
“Karaoke is one of those rare cultural treasures where barriers disappear and people unite in joy and spirit,” stated Alexander Wang, director of selling at Maybelline New York. “Gold House has built something truly special: a platform where brands don’t just show up visibly, but meaningfully—and we’re proud to be part of it.”