HomeLatestGold House Turns Its Gala Into a Brand Partnership Playbook

Gold House Turns Its Gala Into a Brand Partnership Playbook

Chase Sapphire Reserve for Business creates a second

The financial institution’s activation sought to memorialize the second past a one-time impression by internet hosting a portrait studio, so attendees might have a customized portrait as a memento.

“Our Chase Sapphire Reserve for Business card is designed for those who are redefining culture and business, like those that the Gold House Gala is celebrating,” Jenny Shum, common supervisor of Chase Small Business Card, instructed ADWEEK.  

OpenTable groups with Michelin-recommended Anajak Thai to host

The on-line reservation platform co-hosted dinner with James Beard Award-winning chef Justin Pichetrungsi, of Anajak Thai. The Sherman Oaks restaurant was based in 1981 by Pichetrungsi’s mother and father as a humble restaurant; he took over after a stint as a Disney Imagineer and turned it right into a Michelin-recommended eatery.

The theme of this activation was to create a significant ritual, relatively than merely sponsoring a second.

“The restaurant industry has been built by the dreams of immigrants, so the mission of Gold House and OpenTable are closely aligned,” Amy Wei, COO of OpenTable, instructed ADWEEK. “By understanding where culture is heading, Gold House can identify and spotlight the next generation of tastemakers.”

Marriott International invitations Gold House ladies to breakfast

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