New Delhi [India], September 30 (ANI): GAIL (India) Limited’s flagship social consciousness marketing campaign Hawa Badlo continues to make waves nationally, not just for its battle towards air air pollution but additionally for its excellence in communication and public engagement.
Since its launch in 2016, the marketing campaign has promoted cleaner fuels like pure gasoline, bio-gas, and renewables, whereas encouraging residents to undertake sustainable residing practices.
Hawa Badlo has earned widespread acclaim, profitable a number of prestigious awards for its modern campaigns.
It bagged Gold, Silver, and Bronze Awards at Goafest 2023 and 2022, together with the Abby One Show Awards for standout campaigns like Interdependence and Hawa Badle Hassu.
The initiative additionally acquired recognition from Panchjanya and Economic Times with the Shark & Brand Bharat Awards in each 2022 and 2023.
In addition, Hawa Badle Hassu acquired a certificates of appreciation on the News18 iReel Awards 2019 for its highly effective message on environmental accountability. The marketing campaign additionally secured a Bronze Award for one of the best Public/Government sector initiative throughout #Kaleido2019 by Brand Equity and Economic Times.
It was additional honored with the Best Effective Use of Digital Media award on the SCOPE Corporate Communications Excellence Awards 2019.
Digital media recognition continued with a Silver Award on the SAMMIE Awards 2018 by Best Social Media Brands within the class of ‘Best Use of Video Content’. GAIL’s brief movie Kadvi Hawa Badlo, beneath the identical marketing campaign, was shortlisted on the Jaipur International Film Festival, additional solidifying the marketing campaign’s inventive influence.
Kadvi Hawa Badlo, launched in November 2017, was based mostly on a dystopian future state of affairs of a submerged Mumbai, aiming to encourage motion towards local weather change. It urged people to cut back their carbon footprint, undertake sustainable existence, and swap to cleaner gasoline choices like pure gasoline.
Among its high-impact initiatives was the Green Ride marketing campaign, through which GAIL partnered with health icon Milind Soman for a 1,400-km biking journey from Mumbai to Delhi to boost consciousness about air air pollution and sustainable residing.
The OTT sequence Hawa Badle Hassu, launched on Sony Liv, depicted a dystopian, polluted future throughout 4 gripping episodes.
GAIL additionally partnered with celebrities like Vivek Oberoi, Vir Das, and Govind Namdev for an occasion the place sensible nasal filters have been gifted to Mumbai visitors police personnel as a gesture of care and consciousness.
Beyond awards, Hawa Badlo has led a number of highly effective initiatives. Power of Green promotes tree planting, Switch2Swachh encourages emission checks and using CNG automobiles, and Change For Good highlights the neglect of oxygen in a polluted world, emphasizing private accountability. Reconnect to Roots revives conventional Indian practices of sustainability.
With its mixture of creativity, grassroots engagement, and digital innovation, Hawa Badlo has turn out to be a mannequin for efficient environmental communication. As the marketing campaign continues to develop and earn accolades, GAIL reaffirms its dedication to constructing a cleaner, greener India. (ANI)