TOKYO, Sep 20 (News On Japan) –
The Consumer Affairs Agency introduced that Ajinomoto and Inglewood are suspected of partaking in stealth advertising practices in reference to their frozen home-delivery meal model, “Aete.” The firms allegedly requested people to publish on social media in trade without spending a dime merchandise and later republished these posts on gross sales websites.
According to the company, Ajinomoto and Inglewood supplied the frozen meals freed from cost on the situation that recipients promote them on Instagram. Some of the posts have been then featured on the businesses’ gross sales web sites.
The posts have been introduced as buyer evaluations resembling “impressions after trying it,” with out making clear that they have been ads. The company stated this follow could fall below stealth advertising, which is prohibited by the Act towards Unjustifiable Premiums and Misleading Representations.
Since each firms have already deleted the questionable content material and submitted voluntary corrective measures, the so-called “commitment procedure” was utilized, which means no formal order will likely be issued.
The firms commented that they’d strengthened their promoting administration system and would proceed to make sure full compliance with related legal guidelines and rules.
Source: TBS