Fender, the guitar of alternative for among the world’s greatest stars from Jimi Hendrix to Eric Clapton, is opening what it calls its “first flagship store” in its 77-year historical past.
The American guitar producer has chosen for its location Tokyo’s Harajuku, a sizzling spot for Japanese children who love animation, outlandish trend and, after all, American music. The retailer was unveiled to reporters Thursday forward of its official opening Friday.
Asia-Pacific is on monitor to turn out to be the most important music market on the planet by 2030, and extra shops are deliberate for the area, Fender says. The firm’s income in Japan has recorded double-digit share development every year since 2015.
Although Tokyo already has many new and used guitar retailers, the flagship retailer is designed to function a type of museum-cum-amusement park for Fender lovers.
The three-story retailer in Harajuku is full of Fender guitars, basses and amplifiers, together with some unique merchandise. The basement has a live performance house and occasional store.
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Fender opens flagship retailer in Tokyo
Japan Today – Jun 30
Fender, the guitar of alternative for among the world’s greatest stars from Jimi Hendrix to Eric Clapton, is opening what it calls its “first flagship store” in its 77-year historical past.
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