That finale arrives simply earlier than kickoff with “Speech,” one other 30-second spot airing instantly forward of the sport.
In it, Montana delivers a unifying tackle to not a workforce, however to followers, framing the Super Bowl because the emotional payoff of a whole season reasonably than a single night time.
The work is supported by high-impact social and digital placements and a major out-of-home push, together with a takeover of Penn Station in New York, which is designed to make the “last call” message unavoidable as followers head into Super Bowl weekend.
Together, the three spots mark the newest chapter in FanDuel’s ongoing “Play Your Game” model platform, positioning the corporate much less as a loud in-game presence and extra as a narrator of the fan expertise.