7-Eleven Japan has been grabbing numerous consideration not too long ago, what with their matcha dessert burritos and their new baggage storage service for vacationers. But rival Japanese comfort retailer chain FamilyMart isn’t going to let itself be forgotten, and it’s introduced that it plans to make a giant push in including crane video games and coin-op video video games to its shops.
The transfer comes as a part of a shifting focus in how FamilyMart branches use their flooring area. Last yr, FamilyMart introduced it could be phasing out the in-store eat-in areas in a lot of its branches, and the chain additionally stopped promoting print magazines at a number of 1000’s of its places this previous spring. At the identical time, FamilyMart needs its shops to have some form of enjoyable motive to cease by apart from simply their choice of meals, drinks, and every day sundries, and crane video games are one of many concepts they’ve stumble on.
As proven within the promotional occasion video above, FamilyMart’s crane video games, which have already made their debut in choose branches, are smaller than the full-sized models put in in devoted arcades in Japan. These extra compact machines may be stacked on prime of one another, permitting for operators to stock a greater diversity of prizes with out taking over an obtrusive quantity of area.
Smaller crane machines like this are sometimes encountered in procuring facilities and vacationer sights, and certain sufficient, FamilyMart says a part of the choice to begin including extra crane video games to its shops is to satisfy demand from inbound overseas vacationers, a lot of whom have taking part in crane video games on their listing of cool stuff they need to do on their journey to Japan.
Image: FamilyMart
As such, FamilyMart says that most of the branches it’s wanting so as to add crane video games to are in big-city downtown areas, which usually tend to have a lot of overseas vacationer clients. The chain says it needs extra crane video games in suburban areas too, although, the place it hopes they’ll assist entice households with youngsters. With the goal markets being vacationers and youngsters, not essentially hardcore crane followers, the value per play can be a modest 100 yen.
In addition to crane video games, FamilyMart can be planning to begin putting in “Pokémon Frienda” online game machines in choose shops. Not to be confused with cellular sport “Pokémon Friends,” “Pokémon Frienda” is a coin-op arcade sport, however the reliance on individually bought bodily playing cards in addition to the required skill to learn Japanese with a view to play the sport implies that “Pokémon Frienda” machines will in all probability be comparatively uncommon within the downtown, leisure district FamilyMart branches which can be getting crane video games to cater to inbound worldwide vacationers, and in the intervening time solely two branches have the Pokémon machines (the Setagaya Yonchome and Showa Yakuhin Nishioshimaeki-mae branches, each in Tokyo).
FamilyMart’s present plan is to broaden crane video games to five,000 of its shops, or about one out of each three it has in Japan. With rival Lawson additionally not too long ago moving into the crane sport sport, it’ll be attention-grabbing to see if 7-Eleven follows swimsuit quickly too.
Source: FamilyMart, Teleasa News by way of Hachima Kiko
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— Japanese comfort retailer Family Mart proclaims abolishment of eat-in areas
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