Publicis Groupe has been appointed to deal with media planning and shopping for for The Magnum Ice Cream Co., the Unilever spinoff that may home manufacturers together with Magnum, Ben & Jerry’s, Cornetto, and Wall’s, ADWEEK has realized.
A supply with shut data of the matter stated that Publicis and WPP had been the ultimate two companies within the pitch. WPP Media’s Mindshare beforehand held the majority of the enterprise.
Unilever’s ice cream division, which additionally contains manufacturers like Breyers and Klondike, spent a mixed $34 million on media in 2024, per knowledge from COMvergence. ADWEEK understands Omnicom, which received a few of Unilever’s media enterprise in its 2024 assessment, additionally dealt with some shopping for and planning for the unit.