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Daihatsu Loses Top Spot in Kei Car Sales

TOKYO, Apr 02 (News On Japan) –
Automobile producer Daihatsu has fallen to second place within the Japanese kei automotive market after 18 years on the high.

According to the “National Light Vehicle Association Federation,” which represents kei automotive producers and gross sales industries, the overall new kei automotive gross sales for the fiscal yr 2023 reached 1,625,481 items, marking a 4% lower from the earlier yr.

When taking a look at gross sales by producer, Suzuki led with 552,251 items, surpassing Daihatsu’s 443,694 items for the primary time since 2006, thereby claiming the highest spot after 18 years.

Suzuki’s success may be attributed to the sturdy gross sales of its newly absolutely redesigned mannequin, the ‘Spacia,’ launched in November final yr. Meanwhile, Daihatsu confronted setbacks attributable to suspension of shipments after December 2023, following a certification misconduct concern.

Source: ANN