The International Tokyo Toy Show, which runs from Thursday to Sunday, is anticipated to convey collectively 156 corporations worldwide to exhibit their newest merchandise to an estimated 90,000 guests, with Chinese toymakers holding a key place on this market.
TOKYO, June 9 (Xinhua) — From intricate miniature homes to a wide range of musical academic units, Chinese toymakers showcased their best-selling merchandise on the International Tokyo Toy Show on Thursday as they sought to increase their presence within the Japanese market.
The exhibition sales space of Robotime Technology (Suzhou) Co., Ltd., a Chinese toy firm that designs and produces 3D picket puzzles and miniature homes, featured a wide range of delicately crafted miniature homes in several situations and superbly designed music packing containers, which attracted the eye of potential consumers.
The toymaker made a foray into the Japanese market in 2018, and this was its third show on the Tokyo Toy Show.
“We had a good start in the Japanese market, but our progress stagnated because of the COVID-19 pandemic. Hopefully, this year’s toy show will help us get a breakthrough in the Japanese market,” the corporate’s gross sales supervisor Juidy Dong advised Xinhua.
The International Tokyo Toy Show, which runs from Thursday to Sunday, is anticipated to convey collectively 156 corporations worldwide to exhibit their newest merchandise to an estimated 90,000 guests.
Many Chinese exhibitors got here from China’s “toy capital,” the Chenghai District of Shantou, dwelling to over 10,000 toy firms, in south China’s Guangdong province.
Shantou-based Guangdong Baoli Cultural Development Co., LTD., producing music academic toys for infants, had participated within the Tokyo Toy Show for years because the Japanese toy market was too massive to disregard.
“We want to expand our presence in Japan as it is a mature and big market,” mentioned Lisa Chen, head of the corporate.
According to information from the Japan Toy Association, the nation’s toy market measurement went up 106.7 p.c year-on-year to 952.5 billion yen (about 6.8 billion U.S. {dollars}) for Japan’s 2022-23 fiscal yr from April 1, 2022 to March 31, 2023.
“As users of long-selling brands span over two or three generations, the adult market of toys sees an increasing outspread. We believe the toy market has the potential for further expansion despite the declining birth rate,” famous the report by the affiliation.
The Japanese toy market is strict in the case of high quality and choice for native manufacturers, making it a difficult market to enter.
Through the market entry and enlargement in Japan, the Chinese toymaker may be taught and develop alongside the method because the market emphasis on high quality will make their merchandise higher and extra aggressive within the international market, famous Chen.
Although Japan’s toy market is very aggressive, Dong mentioned Robotime remained assured in its capacity to thrive within the nation as a result of its dedication to originality, a powerful analysis and improvement staff and a steady stream of recent merchandise.