Chinese motorbike exports to Europe surged 38.72 % to 1.68 billion U.S. {dollars}, making it one of many fastest-growing abroad markets for Chinese motorbike producers.
ROME, June 17 (Xinhua) — Over the weekend, French rider Valentin Debise of China’s ZXMOTO claimed victory in Race One of the International Motorcycling Federation (FIM) Supersport World Championship (WorldSSP) in Italy, securing his sixth WorldSSP win of the season with the Chinese producer.
This success on the racetrack got here as Chinese motorbike manufacturers proceed to realize momentum in European markets, together with in Italy, the place their rising presence is clear.
Data from the China Chamber of Commerce for Motorcycle (CCCM) confirmed that China exported 18.23 million bikes in 2025, up 25.77 % 12 months on 12 months, whereas export worth rose 30.67 % to 11.39 billion U.S. {dollars}. Meanwhile, exports to Europe reached 1.68 billion {dollars}, a rise of 38.72 % from a 12 months earlier, making the area one of many fastest-growing abroad markets for Chinese producers.
Italy is especially necessary as a key vacation spot for Chinese producers in search of to enter the high-end European market. The nation is house to world-renowned manufacturers corresponding to Piaggio and Ducati, in addition to a deeply rooted driving tradition and a mature shopper base, making it an necessary barometer of Chinese manufacturers’ growth in Europe.
Zhang Hongbo, secretary normal of CCCM, stated in a written interview with Xinhua that Europe stays the world’s most mature and premium motorbike market.
He famous that Chinese manufacturers in Italy at the moment are at a crucial stage of transition, transferring from a peripheral market presence towards broader mainstream acceptance. Export high quality has undergone a structural improve, with larger-displacement and higher-value-added fashions accounting for a rising share of shipments. The common export value has approached 2,200 U.S. {dollars} per unit, reflecting regular enhancements in each high quality and worth creation.
According to Zhang, Chinese producers have made notable progress in Italy by way of localization efforts and channel growth. QJ Motor has established a neighborhood working presence by way of its acquisition of the Italian model Benelli, whereas a number of different Chinese manufacturers have efficiently entered mainstream dealership networks.
Although most Chinese manufacturers nonetheless maintain single-digit market shares and have but to problem the dominance of conventional European and Japanese producers, their product competitiveness continues to realize recognition.
Data from Italy’s National Association of Bicycle, Motorcycle and Accessory Manufacturers confirmed that in the course of the first 5 months of 2026, fashions from Chinese manufacturers VOGE and Zontes ranked among the many prime 10 best-selling bikes in Italy’s over-50cc class.
The shift is especially seen on the dealership stage. Daniele Marrocchi, who runs a multi-brand motorbike dealership in Rome, informed Xinhua that buyer curiosity in Chinese bikes has risen markedly in recent times.
“More and more customers who once focused exclusively on established brands such as Honda and Piaggio are now actively asking about Chinese motorcycles,” he stated.
In Marrocchi’s view, aggressive pricing stays an necessary benefit, however is now not the only attraction.
“Beyond value for money, Chinese motorcycles offer strong quality and reliability,” he stated. “They perform well in areas such as engines, ABS systems and technological features.”
The progress of Chinese producers has additionally drawn consideration from business insiders.
During the Emilia-Romagna Round of the FIM Supersport World Championship, Fabio Evangelista, head of ZXMOTO’s companion group Evan Bros Racing, informed Xinhua that the tempo of growth in China’s motorbike business has been spectacular.
“The world is changing, and so is the motorcycle industry,” he stated, including that “quality, speed and victory” are phrases which are more and more related to Chinese bikes.
Motorcycle fanatic Alberto Remondini shared the same impression from the 2025 International Two-Wheeler Exhibition in Milan. “I test-rode a motorcycle from a Chinese brand there, and it was really impressive,” he stated. “I think I will definitely buy one. Chinese motorcycles have already made history.”
From racing successes and gross sales efficiency to seller suggestions and shopper experiences, Chinese motorbike manufacturers are reshaping their picture in Europe, propelled by rising competitiveness in efficiency, expertise and gear.