Tokyo (Japan), Sep 30 (ANI): Casio’s mental property and licensing group efficiently registered a three-d trademark for G-Shock watches in Japan.
Tadahiro Miwa, Casio stated, “The model displayed here is registered as a 3-dimensional trademark. This is the original G-shock”.
G-Shock is already registered as a common trademark with a form, brand, and title. A three-d trademark ensures rights solely by form. It is the primary case of Japan’s three-d trademark.
The most well-known three-d trademark is the’Colonel Sanders statue of Kentucky Fried Chicken’ Ok-F-C.
For registration, Casio’s Intellectual property rights (IPR) group promoted its trademark to the patent workplace as G-Shock’s unique design could be very acquainted to the folks. Tadahiro Miwa, Casio stated, “Compared to G-shock with logo and letter, in the case of a 3-dimensional trademark, the important point is whether that shape is generally recognized or not. The Patent Office has set a very high hurdle for public recognition. On the 40th anniversary of G-Shock, we collected materials such as past magazines, sales history, and advertising, including TV commercials. It’s about three boxes of cardboard”.
Casio is adamant {that a} three-d trademark should have an unique square-shaped design.
This kind was created in an effort to guard glass-like parts— offering these a shock-absorbing toughness.
Satoko Matsumura, Casio, “In order to visualize the invisible brand value, we aspired to register the shape of the original G-shock as a 3-dimensional trademark. The original G-shock is designed for shock resistance, and its shape does not have any futility; it shows a perfect shape. One of the themes of G-shock is “evolution”. The original shape will be used continuously in the future continuously. Casio IPR team will continue to try to register through 3-dimensional trademark and other patent registration in order to keep our unchanging value”.
Casio’s trial lasted for greater than three years earlier than it was registered. It is being provided with satisfaction and esteem for G-shock by Casio. (ANI)