A clean canvas for manufacturers
Pantone’s Color of the Year is chosen by a group that spends 12 months of monitoring cultural temper, inventive shifts, and the traits quietly effervescent up in design.
Laurie Pressman, vp of the Pantone Color Institute, stated this 12 months’s alternative represents a seek for “balance between our digital future and our primal need for human connection.” She added that the clean canvas-style tone was a “launchpad for creative expression, as individuals and communities are experimenting beyond traditional boundaries.”
Pantone’s model work goes past its annual Color of the Year reveal and restricted version drops.
The enterprise helps seek the advice of advertisers on product design and lends its shade experience to marketing campaign growth. It has labored on every part from the colour customary for Tiffany’s well-known blue branding to Coca-Cola crimson.
More lately, Pantone has been investing in on-the-ground activations that cement its relevance with entrepreneurs and creators.
At Cannes Lions 2025, it hosted an invite-only multisensory dinner expertise with Motorola, that includes a meal impressed by the colours of the model’s latest Razr assortment.
