After a yr of anticipation and regulatory evaluate, Omnicom has closed its $13.5 billion acquisition of IPG—and quite a bit is altering on the holdco.
Led by CEO John Wren, the brand new Omnicom will span capabilities throughout artistic, media, PR, precision advertising, manufacturing, commerce, knowledge, and well being advertising. It’s all underpinned by a souped-up model of its Omni platform, powered by Acxiom’s Real ID.
In this new arrange, Omnicom will get rid of three storied company names—DDB, FCB, and MullenLowe—working three world artistic networks in BBDO, McCann, and TBWA.
Meanwhile, 4,000 jobs are on the chopping block, as duplicative roles, administration layers, and again workplace jobs are eradicated.
In this episode of Adspeak, we debrief all of it—from the brand new company networks you could know, to the executives main the cost, to what all of it means for purchasers and company employees. And we hear from Wren himself about how Omnicom is navigating the impacts on purchasers and employees.
Listen beneath.