Bluefish, a man-made intelligence (AI) advertising and marketing startup that counts Adidas, American Express, Hearst, and Ulta Beauty as clients, has raised $43 million in a Series B spherical, bringing its whole funding to $68 million.
The two-year-old firm develops software program that helps manufacturers handle visibility throughout AI platforms equivalent to ChatGPT, Anthropic’s Claude, Amazon’s Rufus, and Perplexity.
“Our job is to partner with the largest brands in the world to help them manage AI as a new marketing channel,” co-founder and CEO Alex Sherman informed ADWEEK. The firm declined to share valuation particulars.
Sherman positioned Bluefish as an “agentic marketing platform for enterprises,” designed to assist them handle a rising variety of AI-driven surfaces—from generative search to retail assistants and social AI—inside a single system.