The legacy of Bad Bunny’s Super Bowl halftime present continues. Streams of his catalog jumped 175% within the U.S. on Monday, the day after the Super Bowl, when in comparison with the earlier Monday, Feb. 2.
That’s in response to Luminate, an trade information and analytics firm that gives perception into altering behaviors throughout music listenership.
Bad Bunny acquired practically 100 million streams on Monday within the U.S. — that is 99.6 million in in the future — in comparison with 36.2 million streams the earlier Monday.
That’s noteworthy, too, as a result of Monday, Feb. 2 was the day after the 2026 Grammys, when the artist born Benito Antonio Martínez Ocasio received album of the yr. It marked the primary time an all-Spanish language album took residence the highest prize. And in consequence, he was already seeing a major soar in streams: On Feb. 2, his on-demand U.S. streams spiked 117% from the earlier Monday, Jan. 26.
And globally, Bad Bunny’s on-demand streams elevated 132% on Monday, Feb. 9 in comparison with Feb. 2, a distinction of 271 million to 117 million.
- “DtMF” with 10.4 million
- “Baile Inolvidable” with 6.7 million
- “NuevaYol” with 6 million
- “Tití Me Preguntó” with 5.4 million
- “EoO” with 4.5 million
On Monday, Apple Music, a Super Bowl halftime present sponsor, discovered that Bad Bunny’s present playlist turned the most-played set record on the music streaming platform shortly after the efficiency. The Puerto Rican celebrity went on to dominate the Apple Music Daily Top 100 Global chart, touchdown 23 songs within the Top 100, together with 9 within the Top 25 and 5 within the Top 10. His monitor “DtMF” rose to No. 1. His album “Debí Tirar Más Fotos,” appeared on album charts in 155 nations, reaching the Top 10 in 128 nations and hitting No. 1 in 46, together with Mexico, Colombia, Chile, Brazil, Germany, France and Spain.
Spotify discovered that U.S. streams of Bad Bunny’s music jumped 470% on the platform. That’s when inspecting an hourly enhance in U.S. streams between 9 p.m. to three a.m. ET on Sunday, Feb. 8 in comparison with the identical time-frame the week prior.
And Amazon Music reported that streams of Bad Bunny’s music within the U.S. jumped 480% following his efficiency.
Music discovery platform Shazam mirrored the same spike in engagement. Apple Music mentioned Bad Bunny’s efficiency Sunday marked the most important day ever on Shazam for any Latin or non-English-language artist. Across Bad Bunny’s catalog, Shazam recognitions elevated by greater than 400% throughout and instantly following the halftime present in comparison with the each day common.
Associated Press Entertainment Writer Jonathan Landrum, Jr. contributed to this report from Los Angeles.
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