The hoped for exit that the buyers of Israeli cell advertising and marketing analytics firm AppsFlyer have been anticipating, together with Magma VC, Pitango and Atlantic Ventures, continues to stall. AppsFlyer is a veteran, worthwhile software program firm that has already been compelled to attend 15 years for a purchaser.
US non-public fairness agency Apollo Global Management was in talks to accumulate AppsFlier along with Israeli non-public fairness agency Fortissimo however in latest weeks has sought to decrease the software program firm’s valuation to between $1.8-2.1 billion, “Globes” has discovered. The decline in software program shares has led to issues about coming into right into a take care of the Israeli firm, and Apollo, which supposed to make the acquisition from a hybrid hedge fund combining debt and fairness, fears a decline in worth.
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Since the start of the 12 months, software program firm shares have fallen by tens of %, with the IGV software program index falling by about 20%, amid issues that AI firms like Anthropic and OpenAI would remove the necessity to purchase software program that may be developed in minutes.
Finally, the Appsflyer board of administrators, which incorporates buyers equivalent to Isaac Hillel of Pitango and Boaz Dinte of Qumra Capital, amongst others, determined to reject the provide, partly as a result of opinion of the founders who weren’t very enthusiastic in regards to the sale from the beginning. According to the unique provide, Apollo was supposed to carry about 70% of the corporate’s shares and Fortissimo the remaining 30%.
AppsFlyer thought of an IPO final 12 months however shelved the plan, apparently as a result of development was too low at an estimated 10%-15%, for buyers within the capital market. AppsFlyer, which has developed software program for managing internet advertising campaigns, is a worthwhile firm that generates about $500 million in annual income. As a cash-generating firm, its shareholders can afford to attend for higher alternatives and extra constructive sentiment towards software program firms to exit.
No remark has been forthcoming from AppsFlyer.
Published by Globes, Israel enterprise news – en.globes.co.il – on March 5, 2026.
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