Though it can have one Christmas Day recreation shifting ahead, it has two in 2026, which is the ultimate 12 months of its preliminary 3-year settlement with the league.
In different sports activities, the corporate promoted its Women’s World Cup protection set for 2027: “There’s a lot of interest going into the upfronts around brands that want to get involved in the wave that is women’s sports right now,” Reinhard informed ADWEEK forward of the occasion.
The firm additionally touted its content material slate—The Night Agent, Wednesday, Happy Gilmore 2, and Stranger Things amongst them—which produced extra Nielsen Top 10 originals in 2025 than another streamer, almost 5 instances its nearest competitor.
