While many networks exist for impartial companies, Agencies Vanguard is uniquely designed to draw companies of all sizes and styles, Rooney stated. As this system grows, there might be alternatives to create “affinity groups” for comparable sorts of companies.
“We firmly believe that you learn more from the different than the same,” she stated.
While ADWEEK’s editorial core is central to the providing—creating pathways to entry and affect for members—there are additionally off-the-record areas to soundly share concepts. All Vanguard networking occasions are “Chatham House Rules,” which means, “it’s not like our editorial team is going to get access to everything you say,” Rooney stated.
“But editorial perspective is an expertise that, quite frankly, no other group has,” she added. “Our reporters have frontline visibility into where this industry is going, the trends that are happening in real time on a day-to-day basis.”
As Kneebone put it, that journalistic backing brings a way of “academic rigor” to Vanguard.
“That’s a really critical element of the Vanguard platform, too. It’s not just a therapy session. We’re here to do real work and have conversations that actually bring back insights that move the needle for your business,” she stated.